ABOUT

We created Good & Simple out of a desire to bring more simple and clean options into the skin and body care market in a purposeful way. After years of making our own skin and body care solutions for ourselves, our families, and close friends, we took a leap to share our formulations on a bigger scale. With that, Good & Simple was born.

Founded by two sisters, Anne and Jennifer, we are a family-owned and operated, independent business. Everything we put in the balms is on the label. No fancy jargon, just easy to pronounce ingredients. Our primary ingredient is grass-fed, grass-finished, pasture-raised beef tallow from farmers practicing regenerative and organic farming. By selecting this premium ingredient, we draw from the wisdom of our ancestors and support regenerative farming practices that allow our earth to flourish. We love to use what we make, and we're excited and proud to offer them to you.

We are small but mighty. In our day-to-day business, we support other independent businesses that are working to create a more harmonious and beautiful world for our children and generations to come.