Water image

The Waterless Trend

Article Summary: Maybe you've recently heard the buzzword "waterless" mentioned in the skincare world. Good & Simple Face & Body Balms have been waterless since the beginning. Explore waterless skincare and its benefits (hint - less is more) and learn what is required in skincare when using water - preservatives and emulsifiers. Consider replacing your lotion, cream, or serum with a Good & Simple Face & Body Balm today.


The "waterless trend" is growing in popularity in the skincare world as people are waking up to the value (both to your skin and wallet) of purchasing products that are waterless. 

While the term may be trending, the benefits are many and this type of skincare has serious staying power. As they say, "Everything old is new again". Let's define "waterless" and why it's gaining momentum -- and from our viewpoint is here to stay.



A waterless skincare product simply means that no water is used in the skincare product. Waterless skincare is undiluted, nutrient-dense, and highly concentrated. In short, you're getting all the goodies and no fillers.

A balm is a perfect example of waterless skincare (yep! no preservatives or emulsifiers required). Balms are highly concentrated and serve as a deeply hydrating moisturizer for the skin. Composed primarily of hard fats and oils, a little balm goes a long way!

On average, a balm is 2x more concentrated than its lotion equivalent. For example, if you remove the preservatives, water and emulsifiers from an 8 oz. bottle of lotion, you are left with a 4 oz. balm. In fact, in a 2021 Forbes article titled, "Everything You Need To Know About Waterless Beauty", Vapor Beauty co-founder and formulator, Kristine Keheley, shared that most water-based products contain up to 70% water. Wow! Water is an inexpensive ingredient...we'll let you take it from here.



The benefits of going waterless in your skincare routine:

  • No preservatives required = no endocrine disruptors
  • No emulsifiers required = no endocrine disruptors
  • Highly concentrated product
  • Highly bio-available ingredients that your skin and body can actually use
  • Not paying for a product that is 50-70% water

Creating a skincare routine that is as close to toxin-free as you can be in today's world is a big step in leveling up your daily health and wellness regime. Start small and just replace/swap your toxic skincare products as you can -- the sooner the better if you are dealing with any health issues that may be linked to toxin overload in your system.


 [Photo: Good & Simple Whipped Balm Texture]


The ONLY downside we want to point out is that natural products formulated free of preservatives will have a shorter shelf-life than their counterpart. But, this isn't necessarily a bad thing. Do we really need to hang on to skincare products for years only to find them in the back of the cabinet sprouting grey hair five years later -- only to throw them out half full? We think not.

In fact, we would argue that purchasing products with a shorter shelf life will encourage you to use it as intended and you may be less apt to push it aside to use some other time.

Did we just turn this downside into a benefit?!? Well, you can decide on that one.



Interested in learning more about the ingredients we use in our face & body balms? Take a peek at our Ingredients page where we give a brief overview of each ingredient along with G&S products that contain them.

We are 100% transparent and share all of the ingredients that we use in our balms. No hidden ingredients cloaked with "fragrance" or "proprietary ingredient" language. What you see is what you get. :)

We always encourage you to dig in and do your own research. What your body needs and what suits you best will be unique to you  - and this may vary and even shift as you move through life. Take time to listen in and discover what it is that you need.

Have comments or questions about balms or this article in general?

Leave a comment below, we would love to hear from you!


Anne & Jen
Owners, Good & Simple


[*Disclaimer: The statements made on this website have not been evaluated by the FDA. These products are not intended to diagnose, treat, or cure any disease.]



Good & Simple is a handcrafted line of face and body balms formulated with premium, wholesome ingredients. Our balms are nutrient-dense, nourishing for your skin, and serve as a multi-purpose solution to your skin's unique needs. Yes, it can be easy.

Let go of complicated skin care and experience the ease of a simple, clean, nourishing skin care routine that you and your family will love. Clear your counters because in this instance, less is definitely more. 

To experience Good & Simple balms, shop our store. Even better, sign up for our monthly-ish newsletter and get 15% off your first purchase.



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